A small screen goes against industry trends
Andy Rubin has plans beyond phones
Andy Rubin won't be pleased
It's not vaporware after all
It missed its June launch target in the US but a launch is 'imminent'
The accessory maker already has a line of Essential products
Could the modular features and unusual display help it take on Samsung and Apple?
16GB of storage?
Will Essential's handset challenge the current crop of flagships?