Editors Liked

  • Superb picture quality
  • Bluray discs with this much depth are something of a revelation, while accurate colours and a huge dollop of contrast make the 40PFL9704 a set to stun. There’s very little motion blur and onscreen action is lent even more fluidity by Perfect Natural
  • Fabulous picture, with especially impressive contrast. Terrific sound. Comprehensive spec. Elegant styling. Quality build

Editors Didn't Like

  • Average-sounding speakers
  • Though undoubtedly a TV high on quality, the attractiveness of the 40PFL9704’s Perfect Natural Motion feature is ultimately down to personal taste, We’re prepared to live with the odd blemish in exchange for some giddy depth, though others
  • It ain’t cheap