Apple TV 4K

The Apple TV 4K packs in almost everything the last model was missing, and its push towards making 4K releases cheaper is noble. But there aren’t many third-party apps supporting the new format at launch, and Apple also made some curious decisions that might make some serious home theater enthusiasts hold off.

Apple's 4K HDR streamer combines peak picture with a high-end feel nothing else can match, but it costs too much for most people.

There's a lot to like about the Apple TV 4K. It's got a nice clean interface, and the inclusion of support for Dolby Vision sets it apart from much of the competition. Ultimately the box will be most helpful to people already invested in Apple's ecosystem, who will benefit most from its Apple-specific features like HomeKit and AirPlay.

I am very confident Apple is going to figure this TV thing out. It’s the only company that has the combination of power and care to actually do it. But the Apple TV 4K’s unrealized potential just makes it obvious that the future of TV is still pretty far away, and it’s simply too expensive to gamble on in the meantime.