Google could lose its second default search provider partner in as many years. Google’s agreement to be the default search engine provider for Apple’s Safari is set to expire next year and unsurprisingly, there a couple of companies that would love to steal the spot out from under Google.
According to a report from The Information, both Microsoft and Yahoo are already in talks with Apple to replace Google. Specifically, both companies have reached out to Apple Senior Vice President Eddy Cue to pitch their case as to why they’d be a better option.
While it’s unclear at this time which direction Apple might go, Microsoft already has a foot in the door as Siri relies on Bing to get web-based results. What’s more, OS X Yosemite and Spotlight search both deliver results from Bing.
Microsoft would certainly like to seal the deal but even if Apple picks Yahoo, it wouldn’t be the end of the world considering Yahoo Search is powered by Bing.
Earlier this month, Mozilla revealed it had signed a five-year agreement to make Yahoo the default search engine in Firefox. It was a significant (and lucrative) deal as Mozilla has used Google as its default search provider for the past several years.
That partnership is up at the end of the month at which time Mozilla will make the switch.