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Nvidia RTX 4070 predicted to have $749 MSRP, AIB models closer to $799

Just $50 less than the Ti version
Facepalm: Nvidia is rumored to be sticking with the "it costs how much?!?" philosophy utilized for the Ada Lovelace series with its next release, the RTX 4070. The card, which looks set to arrive next month, is said to be priced at $749 for the reference models. If you want a premium AIB model, expect to pay about $799, or the MSRP of the RTX 4070 Ti.