Amazon R Us Following the recent demise of Toys R Us, one part of the company that many will miss is its annual "Big Book" holiday toy catalog. But according to a new report from Bloomberg, Amazon is stepping in to fill the gap with a printed catalog of its own.

Toys R Us filed for bankruptcy last September with $4.9 billion debt, which led to the permanent closing of its US and UK stores. The move has seen an outpouring of nostalgia for the firm and its annual 100-page toy catalog, but it seems Amazon is trying to lure in some former customers---despite its problems, Toys R Us generated $6.5 billion in U.S. sales last year.

Amazon's new toy catalog will reportedly be mailed to millions of households and handed out at Whole Foods Market locations---the food store chain it acquired for around $13.7 billion last year.

Amazon has been looking to use more elements traditionally found in brick-and-mortar retailing. According to people familiar with the matter, it was considering acquiring some Toys R Us locations earlier this year. The company is also planning to launch a second cashier-free Amazon Go location in Seattle this fall.

Although it spent over $100 million during the past few years to try and improve its internet sales, Toy R Us couldn't compete with online rivals. It's somewhat ironic that one of these competitors may start using a sales technique made famous by the toy store.

Amazon has declined to comment on the report.