Limited edition Star Wars Coke bottles sport glowing lightsaber

[Shawn Knight]

In a nutshell: Coca-Cola's new Star Wars bottles with glowing lightsabers are sure to be coveted by collectors - that is, if they can get their hands on them. The OLED-equipped beverage containers are sold only in Singapore and in extremely limited quantities. Good luck finding one.

Star Wars is a merchandising juggernaut and Coca-Cola is cashing in on the fandom. The beverage maker’s Singapore division has partnered with the marketing specialists at Inuru to produce a limited run of interactive Star Wars Coca-Cola bottles.

The bottles feature two designs – red and blue lightsabers for Kylo Ren and Rey, respectively. They utilize paper-thin printed electronic circuits which, when touched – as one would when picking up the bottle to have a sip – completes the circuit and illuminates an OLED that makes the lightsaber glow.

 

 

 

 

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Keep your eyes on these Limited Edition Lighted Star Wars: The Rise Of Skywalker Coca-Cola No Sugar Bottles! In anticipation of the upcoming movie, we will be releasing 5 clues to 5 locations per day on our FB, IG, and website on where to get your hands on one over the next 3 weekends (Fri - Sun) from 6 to 22 Dec. Let the #GalacticHunt begin! >> Link in bio Catch Star Wars: #TheRiseofSkywalker in cinemas this 19 December. #StarWarsSG *T&C applies

A post shared by Coca-Cola Singapore (@cocacolasg) on Dec 4, 2019 at 5:00pm PST

Per Mothership, the bottles can light up about 500 times (with an average five-second touch per activation) before their battery expires.

The bad news? Aside from being limited to the Singapore market, only 8,000 units are being produced. Interested parties in the region will have to solve riddles on social media to track down one of 45 secret locations where the bottles are being sold. What’s more, the “Galactic Hunt” is only taking place over the next three weekends.

Additional details can be found over on Coca-Cola's Singapore portal.

Star Wars: The Rise of Skywalker lands in theaters on December 20.

Masthead credit: Geek Culture

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https://www.techspot.com/news/83070-limited-edition-star-wars-coke-bottles-sport-glowing.html

 

[VitalyT]

How much would Coca-Cola pay to people for pouring that poison into their body?

 

[p51d007]

On ebay in 3...2...1...

 

[avioza]

Well Disney might not be able to come up with a decent story arc or develop a character but they sure know how to market their products.

 

[QuantumPhysics]

I was planning to visit Singapore, but not till Summer. I'd love to snag a few of these for my Star Wars fanatic family members, despite the fact I already know from leaks of the misplaced script that this film is gonna be terrible, just like the previous two.

 

[cliffordcooley]

I don't understand where all the pessimism comes from, where these movies are concerned. Do they not portray your darker impulses enough, or do you just hate movies in general. I'm leaning toward both.

 

[Carlos GarPov]

Back in the days, I remember the Pepsi Michael Jackson Cups. They changed colours depending on the temperature of the beverage poured in it. This is the same concept...

 

[amghwk]

Amazing what people would buy anything.... I wish I can make money from these consumers like these corporates...

 

[captaincranky]

I'm thinking that for the more well endowed among us, "Light Saber Condoms" might be pushed into a massive commercial success....? (Sorry, I meant, "into a massive commercial abyss").

 

[lipe123]

Sweet!! now we can have glowy plastic bottle labels floating around in the ocean for fish and other things to choke to death on.

Coke seriously need to stop with their stupid plastic bottles.